Overview
What this playbook does
This playbook turns the planning of a cultural or tourism event into a repeatable, five-phase workflow. In each phase a practitioner uses AI to do the heavy drafting and analysis, and a named human owner signs off before the next phase begins. It is designed so that a programme officer with no technical background can run the whole cycle by pasting the prompts below into an agent builder (Claude, ChatGPT, or a custom internal agent), feeding in their own brief and data, and reviewing the output.
The five phases are:
- Audience definition turns a rough event idea into a structured audience and objectives brief.
- Programme design converts that brief into a concrete schedule, format mix, and resourcing outline.
- Multilingual promotion produces an aligned Arabic and English campaign package.
- Logistics and operations generates the run-of-show, role map, and risk register.
- Impact measurement designs the metrics up front and analyses results afterward.
Who it is for
- Programme, events, and destination teams inside the Department of Culture and Tourism, Abu Dhabi (DCT) and its cultural entities.
- Champions supporting culture, heritage, tourism, creative industries, and National Library programming.
- Partners and venue operators who deliver events under a DCT brief and need a shared, auditable method.
The outcome
A complete, reviewable planning pack for one event: an objectives and audience brief, a programme schedule, a bilingual promotion kit, an operations run-of-show with a risk register, and a measurement plan plus a post-event impact report. Every artefact is drafted by AI and approved by a named human, so the speed of automation is kept while accountability and cultural judgement stay with people.
How to read the rest of this playbook
Each phase section explains the intent, lists the inputs you must gather, gives you a full engineered prompt to paste into an agent, and states the human review gate you must clear before moving on. Use the placeholders (<DESTINATION>, <ENTITY_NAME>, <EVENT_WORKING_TITLE>, <DATASET>, and similar) to insert your own values. Nothing in the prompts assumes any specific internal system, budget, or vendor. Do not paste real personal data or unpublished figures into an external agent unless your entity has approved that tool for the data class involved.