Overview
What this is
This is a pack of four complete, paste-ready prompts for producing destination-marketing copy in both Arabic and English. It is built for a Department of Culture and Tourism, Abu Dhabi (DCT) context, where the department's remit covers culture, heritage, tourism, destination management, creative industries and the National Library. The pack turns a short creative brief into finished, on-brand copy that respects Modern Standard Arabic (MSA) conventions, Gulf-appropriate register and an approved editorial standard.
What it produces
Each prompt is a self-contained, multi-chapter system prompt. Paste any one of them into an agent builder (Claude, ChatGPT, or a custom agent), supply the inputs it asks for, and it returns finished copy with no further editing:
| # | Prompt | Output |
|---|---|---|
| 1 | Bilingual social post generator | Platform-specific social captions (Instagram, X, LinkedIn, TikTok, Facebook) in Arabic and English, with hashtags, alt text and a back-translation |
| 2 | Campaign tagline and concept generator | Five bilingual tagline routes with rationale, back-translation, lock-up notes and risk flags |
| 3 | Long-form destination guide writer | A structured, publish-ready destination guide (800 to 1,400 words) in both languages, with metadata |
| 4 | Bilingual copy QA and cultural-accuracy reviewer | A structured review of existing copy against brand, register and cultural-accuracy checks, with corrected versions and a pass or fail verdict |
Who it is for
DCT communications and marketing officers, destination-marketing agencies working on Abu Dhabi campaigns, social media coordinators, and bilingual content editors who need consistent output at speed while keeping a human in the loop for final sign-off.
The outcome
Faster first drafts, consistent voice across two languages, fewer round-trips between the English and Arabic desks, and copy that treats the Arabic version as an original piece of writing rather than a literal translation. Every prompt keeps a governance step so a human editor signs off before anything is published.
Note: This pack does not publish anything on its own and does not replace the Arabic editorial desk. It accelerates drafting. All output must pass the human review described in the final section before use. Where a real value (destination name, landmark, opening hours, statistics) is unknown or sensitive, the prompts insert a bracketed placeholder such as [CONFIRM: opening hours] rather than guessing.